Q: How do you see retail for the PC platform at the moment?
Sean Decker: Yeah, it's a bit like the music industry when it comes to CD sales and all the rest of it. There are still a lot of those out there, but it's shifting, and that's all there is to it. With DICE, Battlefield: Heroes is an example, it's really all about finding the way the customer wants to get the games they want to play - that's all it comes down to.
If they want to be at home and download it? Great. If they want to get it from a store? Great. We need to be at those different places with those ways. I think the PC market... I'm a huge bleeding-edge guy, and I love gadgets, and I think digital distribution in whatever form it takes will happen. Will it happen tomorrow? No, but I think that's the way most people will eventually get their games.
Even the console - look at it, they're doing games on demand right now, and I think there's a good market to be had for many years in packaged goods on PC... but eventually it will go online.
Sean Decker: Yeah, it's a bit like the music industry when it comes to CD sales and all the rest of it. There are still a lot of those out there, but it's shifting, and that's all there is to it. With DICE, Battlefield: Heroes is an example, it's really all about finding the way the customer wants to get the games they want to play - that's all it comes down to.
If they want to be at home and download it? Great. If they want to get it from a store? Great. We need to be at those different places with those ways. I think the PC market... I'm a huge bleeding-edge guy, and I love gadgets, and I think digital distribution in whatever form it takes will happen. Will it happen tomorrow? No, but I think that's the way most people will eventually get their games.
Even the console - look at it, they're doing games on demand right now, and I think there's a good market to be had for many years in packaged goods on PC... but eventually it will go online.
EA's Sean Decker // Interview
